I build the teams, and the culture, that make companies work across borders.
A hybrid profile with three specialties: Talent Specialist, Global Communications, and Business Development & PMO. Built over 15+ years of living and working in Guatemala, Spain and Germany, for teams and markets on every continent.
Three bases, every region
I have lived and worked in three regions, serving the markets around each. It shapes how I hire, communicate and run projects across cultures and time zones.
- GuatemalaGuatemala City, working for NA and LATAM. CMO at Grupo Nuevo Mundo and Expresione, 2013 – 2015.
- SpainValencia, working for EMEA
- GermanyBerlin, working for EMEA, Nordics, APAC and MENA
Studied in the UK and Italy. Spanish and English are my mother tongues, Italian is professional level, and German is a work in progress that I improve every week.
Talent Specialist
I owned the full recruiting cycle for every team I led: defining roles, sourcing, selection, onboarding, then keeping people engaged and growing.
- 2025 – 2026
GANAL
Fractional People & Operations Lead- Kept engagement high through the move into a corporate group, with open feedback loops and structured retrospectives.
- Mentored staff and rolled out Slack and Factorial across departments.
- 2024 – 2025
INCO Group
Global Head of People Communications & Operations- Retention initiatives and cross-cultural collaboration for remote teams in 50+ countries.
- 2021 – 2024
Taikonauten
Head of People & Project Operations- Built and onboarded multidisciplinary squads across growth, UX and development, and managed resource allocation.
- 2014 – 2021
awwwards.
Chief People & Product Operations Officer- Recruited and grew every team as the platform scaled to 3.5M visits, with an inclusive, high-performing culture.
Global Communications
Clear messages, adapted to each market, so distributed teams and audiences feel part of one story.
- 2025 – 2026
GANAL
Fractional CMO- Aligned internal and brand communications as the company became a corporate group.
- 2024 – 2025
INCO Group
Global Head of Communications- Led internal and external communications across 50+ countries.
- Standardised messaging across 4 business lines and brought remote teams under one umbrella.
- 2021 – 2024
Taikonauten
PR Manager- Delivered PR and communications for international clients.
- Took part in designing the latest taikonauten.com and its case studies.
- 2014 – 2021
awwwards.
Marketing & Communications Lead- Created the UX writing for the whole website and materials.
- Defined marketing and communications strategy for every product: books, ebooks, the professional directory and the Academy.
- Managed communications with speakers and attendees for the international conferences.
- 2013 – 2015 · Guatemala City
Grupo Nuevo Mundo
Chief Marketing Officer- Marketing for a media group that owns radio stations and TV channels, including 40 Principales Guatemala.
- 2013 – 2015 · Guatemala City
Expresione
Chief Marketing Officer- Marketing for a web development agency.
Business Development & PMO
From growing products and partnerships to running projects and transformations in an orderly way.
- 2025 – 2026
GANAL
Fractional CMO · Transformation lead- Led the transformation into a group of entities in different businesses and markets, including real estate.
- Introduced Slack and Factorial and defined the path to a new ERP.
- 2021 – 2024
Taikonauten
PMO for client projects- Ran projects for clients such as True Investor Agrifood.
- 2014 – 2021
awwwards.
Chief Marketing Officer & Product Owner- Owned business development for every awwwards. product.
- Grew the international conferences from 500 to 2,000+ attendees.
- Secured and managed €500,000+ in sponsorships and technology partnerships.
awwwards. international conferences
I was in charge of strategy, the agenda and talks programme, finding and working with speakers, ticket sales, communications with speakers and attendees, and sponsorship and partnerships.
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About
I started in sociology, studying groups and how people behave at work, then spent a decade and a half turning that into practice: from a startup to a global design authority, then through international agencies and remote groups.
Marketing and communications taught me how to make people care. People & Culture work is where I use that to make teams stay, grow and work well together.
Languages and tools
Education: studied in the UK and Italy. Master in Advertising, Marketing & Communications, ESIC (2010). B.A. in Sociology, University of Valencia (2008).